LANGUAGE
Last updated: September 18th 2019

Health Warnings/Messages Features

Type of product: Smoked Tobacco Product
Type of Warnings / Messages Required
Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
15% of front, 25% of back, Side(s)
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
8
Length of Rotation Period
Specified - 12 months
Analysis

The primary warning must occupy 15% of the front of the package and be situated at the top. The secondary warning must occupy 25% of the back of the package and be situated at the top. The side panel warning regarding the contents of tar and nicotine must occupy 20% of one of the sides. The text must be surrounded by a border and the text itself must occupy between 60% to 70% of the total warning display area.

Warnings must appear in black, red, or blue print on white background on half the packages, and appear in white print on black, red, or blue background on half the packages. The primary (front) and side panels warnings must appear in capital letters.

Concurrent rotation is required: each of the eight primary warnings, with associated secondary warnings, must appear on an equal number of packages, within a 10% variance, in a 12-month period. There are no requirements for consecutive rotation.

The warning provisions do not align with FCTC Art. 11 and the FCTC Art. 11 Guidelines. To align with FCTC Art. 11 and the FCTC Art. 11 Guidelines warnings should occupy 50% or more of the principal display areas (PDAs) but shall be no less than 30% of the PDAs.

Type of product: Smokeless Tobacco Products
Type of Warnings / Messages Required
Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
15% of front
Rotation Required
Not Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
1
Length of Rotation Period
Specified
Analysis

Smokeless tobacco products must contain the following warning - “CAUSES CANCER” - on 15% of the lid or principal display area (PDA), situated at the top of the PDA. The text must be surrounded by a border and the text itself must occupy between 60% to 70% of the total warning display area.

Warnings must appear in black, red, or blue print on white background on half the packages, and appear in white print on black, red, or blue background on half the packages. The primary (front) and side panels warnings must appear in capital letters.

The warning provisions do not align with FCTC Art. 11 and the FCTC Art. 11 Guidelines. To align with FCTC Art. 11 and the FCTC Art. 11 Guidelines warnings should occupy 50% or more of the PDAs but shall be no less than 30% of the PDAs.