LANGUAGE
Last updated: September 17th 2019

Health Warnings/Messages Features

Type of product: Smoked Tobacco Product
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
60% of front, 60% of back
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
1
Length of Rotation Period
Specified - 1 year
Analysis

The picture and warning must be placed on the front (top) of the pack in Urdu and on the back (top) of the pack in English. The warning must comprise 60% of the pack. (The increases in size announced in SRO 127(E)/2017 (to 50% and, subsequently, 60%) replace the 2015 notification (SRO 22(KE)/2015) that would have increased the size to 85% of packaging. This notification, however, was delayed several times and, ultimately, never implemented.)

The font of the text must be at least 2 mm, and black on white background.

According to the regulations, the warnings "shall be rotated generally every year or as may be directed by the Federal Government from time to time.” As the Ministry issued only one warning/picture in the SRO, future action by the government is needed for rotation to occur.

To more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, the SRO should authorize a set of messages, not just one message, on the health hazards and social and economic impacts of smoking and should require the Ministry to update the set of warnings with specified frequency, at least as frequent as every 36 months.

Type of product: Smokeless Tobacco Products
Type of Warnings / Messages Required
Not Required
Location and Size of Warnings / Messages on Unit Packaging
Rotation Required
Not Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
0
Length of Rotation Period
Unspecified
Analysis

The 1979 Ordinance prohibits the manufacture and sale of “cigarettes” without the required health warning. SRO 127(KE)/2017, likewise, refers to “cigarette” packets only. The definition of cigarette includes bidis.

To meet FCTC Art. 11 and align with the FCTC Art. 11 Guidelines, the Ordinance and SRO should mandate health warnings on all tobacco products, not just smokeable tobacco products.