LANGUAGE
Last updated: September 16th 2020

Warnings/Messages Content

Does the content of the warnings/messages address:
Health impacts
Yes
Advice on cessation (e.g., the benefits of cessation or steps to take to stop smoking)
Yes
Addictive nature of tobacco
Yes
Adverse economic and social outcomes
No
Impact of tobacco use on friends and family
No
Quitline phone number and/or website
Yes
Description of current required warnings/messages:

Smoked Tobacco Products

Smoked tobacco products must display one of the two following text warnings on the front of the package:
1) “Smoking kills” or
2) “Smoking seriously harms you and others around you”

Smoked tobacco products must display one of the 14 following combined text and picture warnings on the back of the package:
1) Smoking reduces life expectancy (image: foot with toe tag)
2) Smoking leads to hardening of the arteries and causes heart attacks and strokes (image: surgery)
3) Smoking leads to fatal lung cancer (image: healthy and damaged lungs)
4) Smoking whilst pregnant will harm your child (image: infant)
5) Protect children from tobacco smoke – don’t let them breath in your smoke (image: child with respirator)
6) Your doctor or chemist can help you quit smoking (image: text only)
7) Smoking is strongly addictive – don’t start smoking (image: smoking man on IV)
8) If you stop smoking, you will reduce the risk of fatal heart and lung diseases (image: text only)
9) Smoking can lead to a long and painful death (image: man in hospital bed)
10) Get help quitting – ring Stop Smoking Helpline 800 400 85 (image: text only)
11) Smoking can reduce blood circulation and lead to impotence (image: limp cigarette)
12) Smoking leads to premature aging of the skin (image: dried apple)
13) Smoking can reduce sperm count and fertility (image: sperm)
14) Tobacco smoke contains benzene, nitrosamines, formaldehyde and hydrogen cyanide (image: rotten teeth)

Smokeless Tobacco Products

Smokeless tobacco products must display the following warning message on the most visible side of the package: “This tobacco product can harm your health and is addictive.”