LANGUAGE
Last updated: April 20th 2020

Warnings/Messages Content

Does the content of the warnings/messages address:
Health impacts
Yes
Advice on cessation (e.g., the benefits of cessation or steps to take to stop smoking)
Yes
Addictive nature of tobacco
No
Adverse economic and social outcomes
Yes
Impact of tobacco use on friends and family
Yes
Quitline phone number and/or website
No
Description of current required warnings/messages:

Smoked Tobacco Products

There are two sets of eight warnings each, established in Part III of the First Schedule. Only a few warnings are excerpted here as examples.

Set A
(1)   Front: WARNING. QUIT SMOKING NOW. (Image: foot stepping on cigarette butts)
Back: WARNING. TAKE THE STEP TO QUIT NOW. (Image: foot stepping on cigarette butts)

(2)   Front: WARNING. Smoking Causes AGEING. (Image: woman’s face, with one half showing the results of aging)
Back: WARNING. Smoking Causes AGEING. Smoking causes premature ageing. (Image: woman’s face, with one half showing the results of aging)

(3)   Front: WARNING. YOUR Smoke May Kill YOUR Children. (image: child breathing secondhand smoke)
Back: WARNING. YOUR Smoke May Kill YOUR Children. Second-hand smoke causes Asthma and other deadly diseases. (image: child breathing secondhand smoke)

(4)   Front: WARNING. Smoking Causes MOUTH CANCER. (image: diseased cheek and mouth)
Back: WARNING. Smoking Causes MOUTH CANCER. It also causes bad breath, speech problems, and makes it difficult to eat and swallow.

Smokeless Tobacco Products

There are two sets of four warnings each, established in Part IV of the First Schedule. Only a few warnings are excerpted here as examples.

(1)   Front: WARNING. Tobacco Causes MOUTH CANCER. (Image: diseased cheek and mouth)
Back: Tobacco Causes MOUTH CANCER. It also causes bad breath, speech problems, and makes it difficult to eat and swallow. (Image: diseased cheek and mouth)

(2)   Front: WARNING. Tobacco Causes STILLBIRTHS. (Image: stillborn fetus)
Back: WARNING. Tobacco Causes STILLBIRTHS. Tobacco during pregnancy also causes miscarriages, premature births, and birth defects. (Image: stillborn fetus)

(3)   Front: WARNING. Tobacco Causes MOUTH DISEASE. (image: diseased teeth and mouth)
Back: WARNING. Tobacco Causes MOUTH DISEASE. It also causes bad breath, speech problems, and makes it difficult to eat and swallow. (image: diseased teeth and mouth)

(4)   Front: WARNING. Tobacco Causes STROKES. (Image: clogged blood vessel)
Back: WARNING. TOBACCO can CAUSE your DEATH from STROKE. Cut tobacco now – reduce the risk of damaging blood vessels in your brain. (Image: clogged blood vessel)

Text of Declaration (to appear on side of package, printed in black text on a yellow or white background):

Smoke from this product contains extremely addictive nicotine and toxic substances such as tar and carbon monoxide. No safe level of consumption exists for this product.