Last updated: February 5, 2021

Warnings/Messages Content

Does the content of the warnings/messages address:
Health impacts
Yes
Advice on cessation (e.g., the benefits of cessation or steps to take to stop smoking)
No
Addictive nature of tobacco
No
Adverse economic and social outcomes
No
Impact of tobacco use on friends and family
Yes
Quitline phone number and/or website
No
Description of current required warnings/messages:

The Tobacco Products’ Packaging and Labelling Regulations 2018 include required text and accompanying graphics for smoked and smokeless tobacco product and cartons.

SCHEDULE 1: SMOKED

SET A:
Health Warning 1:
Front: WARNING. Your Smoke May Kill Your Children
Back: WARNING. Your Smoke May Kill Your Children. Second-hand smoke causes Asthma and other deadly diseases.

Health Warning 2:
Front: WARNING. Smoking Causes IMPOTENCE.
Back: WARNING. Smoking Causes IMPOTENCE. Smoking decreases the blood flow needed for an erection.

Health Warning 3:
Front: WARNING. Smoking Causes BLINDNESS.
Back: WARNING. Smoking Causes BLINDNESS. Smoking causes irreversible damage to the eye.

Health Warning 4:
Front: WARNING. Smoking Causes GANGRENE.
Back: WARNING. Smoking Causes GANGRENE. Which can cause amputation of YOUR limbs.

SET B:
Health Warning 1:

Front: WARNING. Your Smoke May Kill Your Children
Back: WARNING. Your Smoke May Kill Your Children. Second-hand smoke causes Asthma and other deadly diseases.
[different photo]

Health Warning 2:
Front: WARNING. Smoking Causes MOUTH DISEASE.
Back: WARNING. Smoking Causes MOUTH DISEASE. It also causes bad breath, speech problems, and makes it difficult to eat and swallow.

Health Warning 3:
Front: WARNING. Smoking Causes LUNG CANCER.
Back: WARNING. SMOKING can CAUSE your DEATH from LUNG CANCER. 4 out of 5 persons who smoke risk getting lung cancer.

Health Warning 4:
Front: WARNING: Smoking causes SLOW and PAINFUL DEATH.
Back: WARNING: Smoking causes SLOW and PAINFUL DEATH from Cancer and other Diseases.

SCHEDULE 2: SMOKELESS

SET A:

Health Warning 1:
Front: WARNING. Tobacco Causes STILLBIRTHS.
Back: WARNING. Tobacco during pregnancy also causes miscarriages, premature births and birth defects. Tobacco Causes STILLBIRTHS.

Health Warning 2:
Front: WARNING. Tobacco Causes MOUTH DISEASE.
Back: WARNING. Tobacco Causes MOUTH DISEASE. It also causes bad breath, speech problems, and makes it difficult to eat and swallow.

SET B:
Health Warning 1:
Front: WARNING. Tobacco Causes MOUTH CANCER.
Back: WARNING. Tobacco Causes MOUTH CANCER. It also causes bad breath, speech problems, and makes it difficult to eat and swallow.

Health Warning 2:
Front: WARNING. Tobacco Causes STROKES.
Back: WARNING. SMOKING can CAUSE your DEATH from STROKE. Quit tobacco now - reduce the risk of damaging blood vessels in your brain.

SCHEDULE 3: CARTONS

SET A:

Health Warning 1:
(Three variations in shape and size. Same text, same photo)
WARNING. Your Smoke May Kill Your Children. Second-hand smoke causes Asthma and other deadly diseases.

Health Warning 2: (Three variations in shape and size. Same text, same photo)
WARNING. Smoking Causes IMPOTENCE. Smoking decreases the blood flow needed for an erection.

Health Warning 3: (Three variations in shape and size. Same text, same photo)
WARNING. Smoking Causes BLINDNESS. Smoking causes irreversible damage to the eye.

Health Warning 4: (Three variations in shape and size. Same text, same photo)
WARNING. Smoking Causes GANGRENE…which can cause amputation of YOUR limbs.

SET B:
Health Warning 1
: (Three variations in shape and size. Same text, same photo)
WARNING. Your Smoke May Kill Your Children. Second-hand smoke causes Asthma and other deadly diseases.

Health Warning 2: (Three variations in shape and size. Same text, same photo)
WARNING. Smoking Causes MOUTH DISEASE. It also causes bad breath, speech problems, and makes it difficult to eat and swallow.

Health Warning 3: (Three variations in shape and size. Same text, same photo)
WARNING. SMOKING can CAUSE your DEATH from LUNG CANCER. 4 out of 5 persons who smoke risk getting lung cancer.

Health Warning 4: (Three variations in shape and size. Same text, same photo)
WARNING: Smoking causes SLOW and PAINFUL DEATH from Cancer and other Diseases.