LANGUAGE
Last updated: September 17th 2019

Key Terms

Tobacco Sponsorship

Term Defined
Definition

“Sponsorship/underwriting”: any public or private contribution made to a third party in relation to an event, a team or an activity whose purpose is to promote a brand of cigarette or any other tobacco product, bearing in mind that this event, team or activity would continue to exist without this contribution.

Analysis

The definition of "tobacco sponsorship" does not fully align with the definition provided in the FCTC. The definition would be made stronger by including contributions with the likely effect of promoting a tobacco product or tobacco use and not limit contributions to a third party, in accordance with the definition provided in FCTC Art. 1(g).

FCTC-Based Definition:

Any form of contribution to any event, activity, or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use directly or indirectly. (FCTC Art. 1(g))

Tobacco Advertising and Promotion

Term Defined
Definition

“Advertising/promotion”: Any kind of communication, recommendation, action or commercial contribution having as its purpose, effect or likely effect, directly or indirectly to encourage the use of tobacco or a tobacco product, or that seeks to encourage consumers to choose one brand of cigarette over another.

Analysis

The definition of “advertising/promotion” aligns with the definition of “tobacco advertising and promotion” provided in FCTC Art. 1(c).

FCTC-Based Definition:

Any form of commercial communication, recommendation, or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly. (FCTC Art. 1(c))

Tobacco Product

Term Defined
Definition

“Tobacco product”: all products intended to be smoked, sniffed, sucked or chewed as long as they are even partially composed of tobacco, particularly cigars, cigarillos, pipe tobacco, rolling papers and prefabricated tobacco rolls or tubes.

Analysis

The definition of “tobacco products” aligns with the FCTC definition.

FCTC-Based Definition:

Any product entirely or partly made of the leaf tobacco as a raw material which is manufactured to be used for smoking, sucking, chewing, or snuffing. (FCTC Art. 1(f))

Distribution

Term Defined
Definition

“Distribution”: Any sale or giving away for free or any other kind of donation, including sampling of tobacco products.

Analysis

The definition of “distribution” is relevant because it addresses the free distribution of tobacco products.