LANGUAGE
Last updated: October 17th 2018

Regulated Forms of Advertising, Promotion and Sponsorship

Domestic TV and radio (including all broadcast media such as satellite and cable)

Banned
The listed form of tobacco advertising, promotion & sponsorship is completely banned.
Analysis:

The law prohibits tobacco advertising via television broadcast and radio.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to domestic TV and radio.

Domestic newspapers and magazines

Banned
The listed form of tobacco advertising, promotion & sponsorship is completely banned.
Analysis:

The law prohibits tobacco advertising in any form of printed press. This includes domestic newspapers and magazines.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to domestic newspapers and magazines.

Other domestic print media, such as pamphlets, leaflet, flyers, posters, signs (not including print advertising at the point of sale)

Banned
The listed form of tobacco advertising, promotion & sponsorship is completely banned.
Analysis:

The law prohibits tobacco advertising in any form of printed press. This is interpreted as including other domestic print media such as pamphlets, leaflets, flyers and posters.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to other domestic print media.

International TV and radio (including all broadcast media such as satellite and cable)

Uncertain
The status of the regulation is uncertain due to lack of clarity in the law or inability to obtain all relevant laws.
Analysis:

The law prohibits tobacco advertising on TV and radio and prohibits any form of cross-border advertising broadcast from within Cameroonian territory. However, the law does not explicitly ban cross-border advertising broadcast from outside of Cameroon. Therefore, the regulatory status of “Uncertain” has been assigned. To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should make it clear that the ban covers tobacco advertising and promotion on both domestic and cross-border media, including TV, radio, and other means of broadcast such as satellite and cable.

International newspapers and magazines

Uncertain
The status of the regulation is uncertain due to lack of clarity in the law or inability to obtain all relevant laws.
Analysis:

The law prohibits tobacco advertising in any form of printed press. However, the law does not explicitly ban cross-border advertising broadcast from outside of Cameroon. Therefore, the regulatory status of “Uncertain” has been assigned. To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should make it clear that the ban covers tobacco advertising and promotion on both domestic and cross-border media, including international newspapers and magazines.

Internet communications

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Internet communications (not sales)

Analysis:

The law does not prohibit tobacco advertising through internet communications. Therefore, the law is interpreted as allowing this type of advertising and promotion. To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on tobacco advertising, promotion and sponsorship, including via internet communications. To clarify the scope of the ban, the law should define "tobacco advertising and promotion" in accordance with the FCTC definition.

Internet tobacco product sales

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

The law does not address tobacco product sales via internet. Therefore, the law is interpreted as allowing such sales. To align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit internet sales of tobacco products as such sales inherently involve tobacco advertising and promotion, as stated in FCTC Art. 13 Guidelines paras. 18-19.

Outdoor advertising (e.g., billboards, posters)

Banned
The listed form of tobacco advertising, promotion & sponsorship is completely banned.
Analysis:

The law prohibits tobacco advertising in any form of outdoor advertising. This is interpreted as including billboards and posters.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to outdoor advertising.

Point of sale advertising/promotion

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Point of sale advertising/promotion (other than product displays)

Analysis:

Point of sale advertising and promotion is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass point of sale advertising and promotion. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing point of sale advertising and promotion currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including at the point of sale.

Point of sale product display

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Point of sale product display is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass point of sale product display. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing point of sale advertising and promotion currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including at the point of sale.

Vending machines

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

The law does not address vending machine sales of tobacco products. Therefore, the law is interpreted as allowing vending machine sales of tobacco products. The law does not align with FCTC Art. 13, the FCTC Art. 13 Guidelines, or FCTC Art. 16. At a minimum, to meet FCTC Art. 16 (sales to and by minors), the law should ensure that tobacco vending machines are not available to minors and do not promote the sale of tobacco products to minors. To align with FCTC Art. 13 and FCTC Art. 13 Guidelines para. 14, the law should prohibit tobacco vending machines because they constitute, by their very presence, a means of tobacco advertising and promotion.

Conventional mail

Banned
The listed form of tobacco advertising, promotion & sponsorship is completely banned.
Analysis:

The law prohibits tobacco advertising in any form of printed press. This is interpreted as including conventional mail.

The law aligns with FCTC Art. 13 and the FCTC Art. 13 Guidelines with respect to conventional mail.

Telephone and cellular phone

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Telephone and cellular phone advertising and promotion are not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass telephone advertising and promotion. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing telephone and cellular phone tobacco advertising and promotion currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including via telephone.

Brand marking on physical structures

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Distinctive words, designs, images, logos, sounds, or colors to promote tobacco products in entertainment venues, retail outlets, on vehicles and equipment, or other physical structures (brand marking on physical structures, other than on tobacco product packaging and labeling and print material)

Analysis:

Brand marking is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass brand marking. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing brand marking currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including via brand marking.

Free distribution of tobacco products

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

The free distribution of tobacco products is not addressed specifically in the Advertising law, however, the Packaging and Labeling law requires health warnings on any tobacco product distributed for free. Therefore, the law is interpreted as allowing the free distribution of tobacco products. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including via free distribution.

Promotions with a tobacco product purchase

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Promotional discounts, gifts, prizes, rewards to consumers in conjunction with a tobacco product purchase (e.g., buy one pack, get one free or, key chains, t-shirts, coupons, points)

Analysis:

Promotions with a tobacco product purchase are not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass promotions with a tobacco product purchase. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing promotions with a tobacco product purchase currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including promotions with a tobacco product purchase.

Competitions associated with tobacco products

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Competitions associated with tobacco products or brand names, whether requiring the purchase of a tobacco product or not

Analysis:

Competitions associated with tobacco products are not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass the competitions associated with tobacco products. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing the competitions currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including competitions associated with tobacco products.

Direct person to person targeting of individuals

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Direct person to person targeting of individuals is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass person to person advertising. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing person to person advertising currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including direct person to person targeting of individuals.

Brand stretching/trademark diversification

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Non-tobacco products or services using tobacco brand names or carrying a brand logo or other brand indicia (brand stretching)

Analysis:

Brand stretching is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass brand stretching. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing brand stretching currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including brand stretching.

Reverse brand stretching or brand sharing

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Tobacco products or services using non-tobacco brand names (reverse brand stretching or brand sharing)

Analysis:

Reverse brand stretching is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass brand stretching. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing reverse brand stretching currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including reverse brand stretching.

Toys that resemble tobacco products

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Toys that resemble tobacco products are not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass toys. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing toys that resemble tobacco products currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including toys that resemble tobacco products.

Candy that resembles tobacco products

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Candy that resembles tobacco products is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass candy resembling tobacco products.

Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing candy that resembles tobacco products currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including candy that resembles tobacco products.

Retailer incentive programs

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Retailer incentive programs (e.g., rewards to retailers for achieving certain sales volume, enhanced displays, etc.) or other payments to encourage them to sell tobacco products

Analysis:

Retailer incentive programs are not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass retailer incentive programs. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing retailer incentive programs currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including retailer incentive programs.

Paid placement of tobacco products in TV, film or other media

Allowed
There is no ban and there are no restrictions whatsoever applicable.
Analysis:

Paid placement of tobacco products is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass paid placement of tobacco products. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing paid placement of tobacco products currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including paid placement of products.

Unpaid depiction of tobacco use or tobacco products in media that does not serve a legitimate purpose

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Unpaid depiction of tobacco use or tobacco products in TV, film or other media that is not legitimate journalistic, artistic, or academic expression or legitimate social or political commentary

Analysis:

Unpaid depiction of tobacco products or use is not addressed specifically in the law. It is unlikely that the forms of advertising and promotion that are banned encompass unpaid placement of tobacco products. Moreover, although permissible forms of tobacco advertising are subject to additional regulations, no regulations addressing unpaid depiction of tobacco products or use currently exist. In order to fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should impose a comprehensive ban on all tobacco advertising and promotion, including unpaid depiction of products or tobacco use.

Tobacco industry sponsorship of events, activities, individuals, organizations or governments

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Financial or other sponsorship or support by the tobacco industry to events, activities, individuals or groups (e.g., groups involved in sports, the arts, politics, charitable or welfare, or other activities, or youth smoking prevention programs)

Analysis:

The law does not restrict or prohibit the financial or in-kind contributions by the tobacco industry to events, activities, individuals or groups. However, the law prohibits any form of sponsorship or underwriting displaying cigarettes and other tobacco products through most forms of broadcast and print media. Thus, financial or other sponsorship or support without publicity or promotion of a tobacco brand is allowed. Therefore, tobacco companies may make direct contributions to certain “socially responsible causes” if the contribution is not publicized or shown to promote a brand of tobacco product. To fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit all financial or other sponsorship or support by the tobacco industry to events, activities, individuals/groups, organizations or governments, regardless of whether that contribution is publicized.

Publicity of financial or other sponsorship or support by the tobacco industry if tobacco sponsorship is not banned

Some Restrictions
There is not a complete ban on the listed form of tobacco advertising, promotion & sponsorship, but one or more limits on the form applies.
Analysis:

The law prohibits any form of sponsorship or underwriting displaying cigarettes and other tobacco products through most, but not all, forms of broadcast and print media. Therefore, the regulatory status “Some Restrictions” is given.

To fully align with FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should prohibit any publicity of financial or other sponsorship or support by the tobacco industry to events, activities, individuals/groups, organizations or governments.

Promotion by any means that are false, misleading or deceptive

Allowed
There is no ban and there are no restrictions whatsoever applicable.

Promotion by any means that are false, misleading or deceptive or likely to create an erroneous impression about a product's characteristics, health effects, hazards or emissions (covering any term, descriptor, trademark, emblem, marketing image, logo, color and figurative, or any other indicia)

Analysis:

The law does not prohibit advertising and promotion by means that are false, misleading, or deceptive; nor does it prohibit the use of any misleading terms, descriptors, trademarks, emblems, marketing image, logo, color, figures, or other indicia that are false, misleading, or deceptive. To align with best practice, as reflected in FCTC Art. 13 and the FCTC Art. 13 Guidelines, the law should comprehensively ban all means of promoting a tobacco product that are false, misleading, or deceptive or that are likely to create an erroneous impression, as in FCTC Art. 13 Guidelines para. 39.