LANGUAGE
Last updated: October 16th 2018

Health Warnings/Messages Features

Type of product: Smoked Tobacco Product
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
30% of front, 100% of back, Side(s)
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
9
Length of Rotation Period
Specified - warnings shall vary at most every 5 months
Analysis

Pictorial health warnings are required to cover 100% of the back of all tobacco product packages. The warnings must appear sequentially, either simultaneously or on a rotating basis. If the warnings appear on a rotating basis, they must vary at most every five months. In addition, text-only warnings must occupy 30% of the lower front and 75% of one of the sides of tobacco product packages.

The law meets FCTC Art. 11, with warning labels displayed on both the front and back and occupying at least 30% of each principal display area. However, to more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, pictorial health warnings should occupy at least 50% of each principal display area (i.e., front and back).

Type of product: Smokeless Tobacco Products
Type of Warnings / Messages Required
Pictures (Photos), Text Warnings/Messages
Location and Size of Warnings / Messages on Unit Packaging
30% of front, 100% of back, Side(s)
Rotation Required
Required
Number of Warnings / Messages Authorized to Be Displayed at Any Given Time
9
Length of Rotation Period
Specified - warnings shall vary at most every 5 months
Analysis

Pictorial health warnings are required to cover 100% of the back of all tobacco product packages. The warnings must appear sequentially, either simultaneously or on a rotating basis. If the warnings appear on a rotating basis, they must vary at most every five months. In addition, text-only warnings must occupy 30% of the lower front and 75% of one of the sides of tobacco product packages.

The law meets FCTC Art. 11, with warning labels displayed on both the front and back and occupying at least 30% of each principal display area. However, to more fully align with FCTC Art. 11 and the FCTC Art. 11 Guidelines, pictorial health warnings should occupy at least 50% of each principal display area.

Although the smokeless tobacco market in Brazil is small, these products are available in the country. It is uncertain to what extent smokeless tobacco products carry health warnings and messages.