COMMENTS: The Tobacco Advertising and Promotion (Brandsharing) Regulations 2004 were issued under the Tobacco Advertising and Promotion Act 2002. The Regulations prohibit brandsharing (brand stretching) and reverse brandsharing and set forth a few very limited exceptions to the ban.
To the best of our knowledge, all laws provided here are in effect as of April 7, 2026 unless otherwise noted.
