Promotion of Tobacco Products and Accessories Regulations (Prohibited Terms)
COMMENTS: The Promotion of Tobacco Products and Accessories Regulations (Prohibited Terms) banned the use of the terms “light” or “mild” and any variations thereof, including the addition of any modifiers to those terms, such as “extra” or “ultra.” The regulations banned their use in several ways: in all promotion of tobacco products or accessories displaying a “brand element” (Section 3); in any advertisements of tobacco products (Section 4); on product packaging (Section 5); in the sale of accessories (Section 6); and in the retail display of products of products or accessories (Section 7).
The Regulations entered into force on the date of registration in the Canada Gazette, which was September 22, 2011. However, Sections 6 and 7 of the regulations came into force four months after registration.
