ASA Adjudication on Zandera Ltd

A magazine ad for e-cigarettes included an image of a penguin with e-cigarette paraphernalia and a reference to Christmas. In response to a complaint, the Advertising Standards Authority (ASA) investigated whether the ad was appealing to children. The ASA found that the ad was not irresponsible because the magazine was not of particular interest to children and the ad did not contain additional visuals or wording likely to appeal to children.

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ASA Adjudication on Zandera Ltd, Complaint Ref: A13-251599 (2014).

  • United Kingdom
  • Feb 12, 2014
  • Advertising Standards Authority

Parties

Plaintiff Unidentified complainant

Defendant Zandera Ltd t/a E-Lites

Legislation Cited

Committee of Advertising Practice (CAP Code), Edition 12, Rule 1.3 (Responsible advertising)

Committee of Advertising Practice (CAP Code), Edition 12, Rule 5.1 (Children)

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Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product