A leaflet claimed that e-cigarettes are “the healthier smoking alternative” and that “you can still enjoy smoking without worrying about the effects on your health”. The Advertising Standards Authority (ASA) found the claims in the ad to be misleading because the e-cigarette company had not provided any documentation or studies comparing the effects of their product to smoking or on the user’s health. The ASA ordered the company not to claim that their products are less harmful than smoking or that they do not have any negative effects on the user’s health without sufficient evidence.
Government, through its agencies and officials including prosecutors, may seek to enforce its health laws. For example, the government may revoke the license of a retailer that sells tobacco products to minors. These cases may also directly involve the tobacco industry, for example, a government might impound and destroy improperly labeled cigarette packs.
Some jurisdictions allow an individual or organization to initiate an action against another private party who is not following a particular law. For example, a person may sue a restaurant that allows smoking despite a smoke free law. If the plaintiff is claiming the violation of the law caused physical harm, this may also be a personal injury case.
Any violation of a law designed to ensure fair trade, competition, or the free flow of truthful information in the marketplace. For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue.
Electronic and/or battery-operated devices designed to deliver an inhaled dose of nicotine or other substances. Examples include electronic cigarettes (e-cigarettes), electronic cigars, electronic cigarillos, electronic hookah, vaporizers, and vape pens. ENDS does not include any device or medication approved by the government as nicotine replacement therapy.
A leaflet claimed that e-cigarettes are “the healthier smoking alternative” and that “you can still enjoy smoking without worrying about the effects on your health”. The Advertising Standards Authority (ASA) found the claims in the ad to be misleading because the e-cigarette company had not provided any documentation or studies comparing the effects of their product to smoking or on the user’s health. The ASA ordered the company not to claim that their products are less harmful than smoking or that they do not have any negative effects on the user’s health without sufficient evidence.