ASA Adjudication on Gallaher Ltd. (A12-210929)

This ruling by the Advertising Standards Authority (ASA) sanctioned Japan Tobacco International (JTI) for misleading advertising for their campaign against plain packaging in the United Kingdom.  The Cancer Research UK, a public health organization, made a complaint about the advertisements of JTI.  The ads claimed that plain packaging of cigarettes would increase the “booming” illicit trade of tobacco and cost the government more than £3 Billion.  The ASA found that both of these claims were misleading and unrepresentative of the true facts.  The ASA ordered JTI and its subsidiary, Gallaher Ltd, to not run the ads again.

DOWNLOAD DOCUMENT

ASA Adjudication on Gallaher Ltd, Complaint Ref. A12-210929

  • United Kingdom
  • Apr 17, 2013
  • Advertising Standards Authority

Parties

Plaintiff Cancer Research UK

Defendant Gallaher Ltd

Third Party

  • Japan Tobacco International

Legislation Cited

Committee of Advertising Practice (CAP) Code, Rule 3.1 (Misleading Advertising)

Committee of Advertising Practice (CAP) Code, Rule 3.7 (Substantiation)

Related Documents

Type of Litigation

Tobacco Control Topics

Substantive Issues

Type of Tobacco Product

None