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Pakistan became a Party to the WHO Framework Convention on Tobacco Control on November 3, 2004.
Smoke Free Places: Pakistan prohibits smoking any tobacco product in all places of public work or use, including health, government, sports, and educational facilities. Smoking is also prohibited in all restaurants, hotel lounges, and all public transport. Provinces may enact more stringent smoke free laws.
Tobacco Advertising, Promotion and Sponsorship: There are few restrictions on advertising and promotion in Pakistan. Print advertising is prohibited, except for advertisements less than one square inch in the inside portion of publications that are not intended for young people. TV and radio advertising is limited to the hours between 3:00 am and 4:00 am. Billboards and other outdoor print media may not exceed 1 square meter. Most other forms of advertising and promotion are allowed. All permitted advertising must be accompanied by a health warning. Although financial or other sponsorship by the tobacco industry is not prohibited, publicity of the sponsorship of events is prohibited.
Tobacco Packaging and Labeling: The Ministry of Health has issued one warning containing both a picture and text that must be placed on all cigarette packs. The warning must occupy 40 percent of the pack and be placed on the front of the pack in Urdu and on the back of the pack in English. Health warnings are not required on smokeless tobacco products.
Roadmap to Tobacco Control Legislation: There are two principal ordinances governing tobacco control in Pakistan. Using the powers conferred by the two ordinances, officials in Pakistan have issued a series of SROs (or statutory notifications) as Pakistan has implemented, amended, and updated its tobacco control laws.
The first principal ordinance is the Cigarettes (Printing of Warning) Ordinance, 1979 (Ordinance No. LXXIII of 1979), which effectively requires that health warnings be printed on tobacco product packaging. SRO 86(KE)/2009 establishes the current rules on the printing of warnings. SRO 87(E)/2009 establishes the current warning text and its accompanying image. Since the promulgation of these SROs, the government has twice altered the length of the rotation period for the current health warning, First, the government published SROs 01(KE)/2010 and 02(KE)/2010, delaying implementation of the graphic health warning from February 1 to May 31, 2010. Second, the Ministry of Health issued a memorandum, No. F. 02-16/2007-FCTC on the Extension of Current Pictorial Health Warning, extending the current rotation period up to December 31, 2011.
The second principal ordinance, the Prohibition of Smoking in Enclosed Places and Protection of Non-smokers Health Ordinance, 2002 (Ordinance No. LXXIV of 2002), governs multiple areas of tobacco control, including restrictions on public smoking, sales to minors, and tobacco advertising, promotion and sponsorship. Several other pieces of legislation augment the terms of this primary ordinance. With regard to smoke free policies, the Motor Vehicles Ordinance, 1965 provides the definition of “public service vehicle,” a definition used in the 2002 Ordinance’s ban of the use of tobacco products in vehicles meeting that definition. In addition, SRO 653(I)/2003 lists additional places as "places of the public work or use" to be included in that ban on the use of tobacco products and SRO 51(KE)/2009 requires all of such places to be 100% smoke free. In terms of tobacco advertising, promotion and sponsorship, SRO 655(I)/2003 establishes the Committee on Tobacco Advertisement Guidelines. The Committee issued advertisement guidelines in Notification F.13-5/2003, SRO 882(I)/2007, and, most recently, SRO 53(KE)/2009. Also in exercise of the powers conferred in the 2002 Ordinance, SRO 863(I)/2010 established the Prohibition of Sale of Cigarettes to Minors Rules, 2010. These rules place duties on manufacturers, importers, and retail sellers to take steps to protect against targeting minors and the sale of cigarettes to minors. Finally, SRO 654(I)/2003 and SRO 277(I)/2011 identify those individuals who are authorized to enforce the 2002 Ordinance.
This country’s legal measures were reviewed by our legal staff in consultation with in-country lawyers or tobacco control experts.
Policy Fact Sheets
Advertising, Promotion and Sponsorship
Packaging and Labeling